Ep. 14: Sam McDade, VP of Marketing at Accushield, Startups, and the Future of Marketing Leadership

Sam McDade, VP of Marketing at Accushield, joins Co-Host Karina Jimenez to share his journey from film and design to leading marketing in high-growth startups. He explains how to translate a founder’s vision into execution, why AI now works as a partner across the team, and how to build brand momentum with empathy and consistency. Sam also breaks down the balance between specialists and generalists, explains how to improve sales and marketing alignment, and explains why discomfort is often the right signal for growth.