Ep. 25: An Boon, VP of Marketing and CMO at Graphic Packaging International, Trust, AI in Marketing

An Boon, VP of Marketing and CMO at Graphic Packaging International, joins Karina Jimenez to share how a global career across Unilever, Coca-Cola, and Graphic Packaging shaped her leadership style and marketing approach. They talk about leading across cultures, why the jump from Business to Consumer to Business to Business is more transferable than most think, and how storytelling and emotion still matter even when the buyer is a committee.  An also breaks down what drives high engagement on teams, trust, clear communication, and celebrating progress, plus how marketing leaders should stay curious as AI changes how people discover content.