Ep. 3: Lawrence Montgomery, CMO at Baptist Health, Brand Strategy, Service Lines, and Patient Trust

Lawrence Montgomery joins co-host Karina Jimenez for a practical look at modern healthcare marketing. Lawrence, Chief Marketing and Communications Officer at Baptist Health, shares his more than twenty-year path from finance to healthcare and what it takes to lead marketing that moves people and the business. He explains why understanding consumer behavior, pairing emotion with data, and protecting human relationships are essential. Lawrence clarifies where AI is helpful and where it should not be used, and closes with guidance for future marketers: sharpen critical thinking and strategy, keep the patient relationship at the center, and build long-term relationships that compound over a career.