Ep. 51: Lars Silberbauer, Value Accelerator Advisor at Goldman Sachs | The Future of Marketing

In this episode of the Next In Line Podcast, Karina sits down with Lars Silberbauer, global marketing leader, former CMO at HMD, and current advisor at Goldman Sachs. Lars shares lessons from a career that has taken him across the world working with iconic brands like LEGO, MTV, and the Olympic Committee, while also building companies of his own. Lars dives into how marketing leaders must adapt to a world defined by constant disruption, rapid technological change, and the rise of AI. From translating marketing value into financial language that CEOs understand to treating your career like your own company, Lars explains the mindset required to stay ahead in today’s business environment. The conversation also explores the growing importance of human authenticity in an AI driven world, why execution matters more than ideas, and how young professionals can position themselves for opportunity in industries that are evolving faster than ever. If you’re a marketer, entrepreneur, or leader navigating change, this episode offers a powerful perspective on how to build a meaningful career while embracing disruption instead of fearing it.