Ep. 6: Alice Hansen, CMO at Intrepid Arc, Breaking Marketing Silos, Building Trust and Career Growth

Alice Hansen joins Co-Host Karina Jimenez to share her unconventional journey into marketing leadership. Starting in PR and rising to Chief Marketing Officer, Alice explains how adaptability, cross-departmental collaboration, and a willingness to embrace discomfort shaped her career. She reflects on the value of financial literacy in marketing, the importance of company culture, and why building strong relationships with finance, IT, and sales is essential for success. Alice also explores the evolving role of AI, why it enhances marketing but cannot replace creativity, and makes the case for rethinking the CMO title as “Chief Market Officer,” placing market understanding at the center of strategy. She closes with advice for the next generation: lean into challenges, ask questions, and use discomfort as fuel for growth.