Ep. 89: Tricia Ferreira, Senior Vice President, Technology Product Management at World Fuel

Tricia Ferreira, Senior Vice President of Technology Product Management at World Fuel, joins host Cesar Jimenez to share the unexpected decision that took her from an accounting scholarship to computer science and eventually into GE’s IT leadership program and a career in technology. She reflects on the leadership lessons that shaped her along the way, from valuing attitude over aptitude and treating failure as part of learning to continuously reinventing yourself instead of becoming attached to a title. Tricia also shares why she sees career growth as a journey built around impact, where a sidestep can sometimes create more opportunity than the obvious next move. Tricia and Cesar also explore what technology leadership looks like today, why technology strategy can’t be separated from business strategy, and the value of leaders who can speak both business and tech. They discuss AI as another tool in the toolkit, the importance of keeping humans involved, and a future workforce where people and digital workers operate together. For the next generation, Tricia encourages saying yes to opportunities before you feel completely ready, finding a leadership style that is authentically yours, and staying open to the moves that may not look like progress at first but can ultimately set up your next leap.