Ep. 31: Liz Crisafi, Senior VP of Global Marketing at Hornblower Group, Leading Through Change

Liz Crisafi, Senior VP of Global Marketing at Hornblower Group, joins co-host Karina Jimenez to share how a career built without a rigid master plan can still lead to meaningful leadership. Drawing on her journey from iconic brands like Kodak and Discovery to leading global marketing teams today, Liz explains why curiosity, adaptability, and human connection have guided every step. She discusses how definitions of success evolve, why failure is often the fastest teacher, and how confidence grows by leaning into discomfort. Liz also offers a grounded perspective on using AI as a thought partner, translating ideas across audiences, and why great marketing still starts with emotion, creativity, and understanding people.