Ep. 21: Natasha Walstra, Founder of NearPoint Strategies, Align Sales and Marketing, Personal Brand

Natasha Walstra joins co-host Karina Jimenez to share her journey from an introverted SDR making one-hundred cold calls a day to founding NearPoint Strategies. She breaks down how LinkedIn became her path out of burnout, how personal branding built trust long before she launched her business, and why human-first sales still win even with AI everywhere. Natasha reflects on bridging the gap between sales and marketing, helping clients overcome the fear of posting, and what makes content actually convert. She also opens up about building a company while navigating new motherhood, NICU challenges, and rebuilding her confidence. Her advice to the next generation is clear, believe in yourself, trust your path, and start before you feel ready.